Web Site Casting: Netting Bigger, Better, More Diverse Audiences

David Bullock, Cuyahoga County PL

Kathy Schnell, Cuyahoga County PL

Podcasting/vodcasting gives libraries an opportunity to expose services to people who don’t walk through our doors

Can help extend your programming to people who can’t come to the library; can also webcast it live to other branches so it can be available at other locations; not limited by as much physical capacity in the room

Can be used for online tutorials or readers’ advisory

• Genealogy research

Will show how they use it at CCPL

• Use it in addition to their dial-a-story; stories that are not currently playing on the phone line
• Podcasts of reviews of books by fiction specialist
• Author visits online
• Memoirs of older members of one of their communities
• Virtual tour of the library

CCPL has a separate Media department to handle all this

# posted by lebachai @ 4:58 PM