Thursday, October 11, 2007
You Offer Me Nothing: Serving Next Generation Patrons
You Offer Me Nothing: Serving Next Generation Patrons
Moderator: Don Yarman
Panelists: Karl Jendretzky, Bridget
Karl is tech manager for OPLIN, but has no use for libraries
Bridget is a manager for an autoglass company; her kids use libraries, but she and her husband do not
The purpose of the program is not to convince non-library users; they know libraries have all the stuff they have and can help, so the idea is to find out how their needs are being met outside of libraries
Did the panelists use libraries before?
Karl used it as a young child, but not since; same for Bridget.
Karl consumes a lot of media (not novel); where does he get these?
TV—uses BitTorrent, VCR
Music—he downloads it but doesn’t redistribute
Movies—doesn’t download as much, but hates NetFlix because of the wait time and called it “lame”
“Never pay for it” philosophy
Deletes the stuff mostly when he’s done with it; his motivation is not to have his own library
Doesn’t want to buy CDs anyway, but won’t put CDs in his machine because of the problems with (for example) Sony rootkits and DRM
One of the audience members pointed out that Nine Inch Nails and Madonna have dropped their record labels and gone out on their own
With research databases, too many obstacles, take too long
Physical libraries—feels uncomfortable, doesn’t understand Dewey Decimal system, has to go there
Bridget—her reading habits and how libraries don’t fit into them
Reads novels every night and grew up with libraries
But works and has two kids(that she reads to every night)
Has no time to go
Likes to keep books when she’s done
Library scares her; but doesn’t know how to easily how to get things off the shelf
Takes a long time to find what she wants
Sees books and authors she’s never heard of
Fewer books at the bookstore; not so much choice
Bookstores have the most current stuff ; they’re set up for consumerism
Would be interested in a library service where the books were delivered to her house and she could keep the ones she liked and send back the ones she didn’t
Only uses her computer at work and for email
Doesn’t have time to go to programs at the library; library programs don’t fit in at times they have
Is there anything libraries can do to get them to come in?
More intuitive signage
More face-up display; libraries only show spines. No visual appeal or easy way to scan materials
Shelves are too high in libraries
Claustrophobic aisles, brown, dark aisles—she left the library
Everything else Bridget does in her life has consumerism behind it; libraries don’t market themselves or show people how we can make their lives easier
Libraries are not shoved in their faces; they don’t think about them
Like the idea of roving librarians, not having librarians behind a big desk
Like the concept of libraries, but not convenient
Would probably support a library levy for the people who can’t buy books
Would come if video games were circ’d—need to bring in adults
Would come if libraries hosted LAN parties at night
Bridget said that if her kids check out R-rated materials, that’s NOT the library’s fault
Should libraries focus on their “brand” (books)?
Karl feels that printed materials are becoming obsolete
Karl feels printed materials for reference don’t have a place anymore
How do we promote services to non-users?
Flyers in the local pizza place
Commercials (for those who don’t skip through them)